A crucial part of any consistent marketing strategy engages an email newsletter. The subscription-based initiative is capable of building brand awareness, while increasing visibility and making possible open communication between customers and brands.
First of all, newsletters are not purely promotional. They were created to be a tool for educating and providing insights that will consequently bring to your business more credibility and authority.
A newsletter is sent mostly in the form of emails and brands draw their email list through subscriptions. This way those who get the scheduled emails have already signed up for this service. It is an excellent way to build relationships and start conversations that promote transparency and openness, upholding an environment of trust and authority that ends up helping brands to sell more products.
Summarily, newsletters are a commonly important aspect of a logical email and content marketing campaign.
How frequently should you send out a newsletter?
It obviously depends on who you are and who you are sending to. But roughly brands should aim to send out at least one newsletter a month, preferably once a week, and no more than twice a week.
For example, if you are a retailer then it would be a weekly newsletter plus anything that is a promotion on top of this. For B2B, sending out a newsletter once a month seems to be reasonable, this way your client keeps top of mind your brand.
Keep in mind that you have to maintain your consumer informed about new products, offers, and how experienced you are in the domain. But control yourself, it can be tempting to send out a newsletter every time a new idea comes up, or you have a minor announcement. In these cases the best thing to do is to practice moderation.
Which is the best day to roll out a newsletter?
Again, it depends on what kind of business you have and who your consumers are. In general, it is best to send a newsletter to most subscribers on a weekday. Mondays, Tuesdays, and Wednesdays have the highest open rates, which usually ensures that your email marketing campaign makes an impact on your intended audience.
When it comes to hourly levels, the peak is around 10am in the recipient’s time zone. But these are general looks that can vary from business to business. Marketing Professionals is here to help you. We have over 20 years industry experience and our team has been honoured to partner with some of Australia’s largest brands. Don’t hesitate to contact us and get a personalised approach tailored to your business.