Marketing Professionals updates you on the social media image sizes 2021

One picture is worth a thousand words. This is an universal truth that is reinforced in social media marketing. A pixelated or wrong image can simply make the best article being ignored. Or even worse it can prejudice the way your audience sees your brand. It is basically hours and hours of work thrown away in a second when choosing an inappropriate photo. 

As you know, in order to create the best visual content it is necessary to consider a bunch of different things. For instance, understanding image copyright, capturing high quality photos, hiring a good photographer or  the best stock photos provider, to name but some. On top of that you need yet to get the image sizes right in each social media platform. 

Since these sizes change regularly, Marketing Professionals put together the guide below in order to update you on the latest modifications. 

Facebook image sizes 

The largest social network updates their recommended image and design dimensions continually and following the guidance allows you to always get the best results. 

  • Facebook profile picture size: 170 x 170 pixels
  • Facebook cover photo size: 
    • Display size desktop: 820 x 312 pixels
    • Display size smartphone: 640 x 360 pixels
  • Facebook posts and timeline photos 
    • Recommended size: 1200 x 630 pixels
    • Minimum size: 600 x 315 pixels
  • Facebook image sizes for event cover photos: 1200 x 628 pixels (recommended)
  • Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)
  • Facebook image sizes for ads:
    • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
    • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
    • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
    • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
    • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
    • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
    • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
    • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

Instagram image sizesĀ 

The most popular photo and video sharing network is the best place to show your creativity. Assuring that you get the sizes right is a must. 

  • Instagram profile photo size: 320 x 320 pixels
  • Instagram image sizes for feed photos:
    • Landscape: 1080 x 566 pixels
    • Portrait: 1080 x 1350 pixels
    • Square: 1080 x 1080 pixels
    • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Instagram image sizes for thumbnails:
    • Display size: 161 x 161 pixels
    • Recommended upload size: 1080 pixels wide
  • Instagram Stories image size: 1080 x 1920 pixels
  • Instagram carousel image sizes:
    • Landscape: 1080 x 566 pixels
    • Portrait: 1080 x 1350 pixels
    • Square: 1080 x 1080 pixels
  • IGTV sizes:
    • 1080 x 1920 pixels
    • This is an aspect ratio of 9:16.
    • Cover photo: 420 x 654 pixelsAspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
  • Instagram ads image sizes:
    • Landscape: 1080 x 566 pixels
    • Square: 1080 x 1080 pixels
    • Minimum width: 320 pixels
    • Maximum width: 1080 pixels
    • Supported aspect ratios: Anywhere between 1.91:1 and 4:5

LinkedIn image sizes 

Combining good content and images when posting at LinkedIn as a business or in your personal profile has been showing good results. Check below the recommended sizes and watch your engagement grow.

  • LinkedIn image sizes for profile photos: 400 x 400 pixels or larger 
  • LinkedIn image sizes for profile cover photos: 1584 x 396 pixels 
  • LinkedIn image sizes for company pages:
    • Company logo size: 300 x 300 pixels
    • Page cover image size: 1128 x 191 pixels
    • Life tab main image size: 1128 x 376 pixels
    • Life tab custom modules image size: 502 x 282 pixels
    • Life tab company photos image sizes: 900 x 600 pixels
    • Square logo: At least 60 x 60 pixels
  • LinkedIn image sizes for blog post link images: 1200 x 627 pixels
  • LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels.
  • LinkedIn Stories image sizes:
    • Aspect ratio: 9:16
    • Resolution: 1080 x 1920 pixels
    • File types: JPEG and PNG
  • LinkedIn image sizes for ads:
    • Company logo size for ads: 100 x 100 pixels
    • Spotlight ads logo size: 100 x 100 pixels
    • Spotlight ads custom background image: 300 x 250 pixels
    • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
    • Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)