How to use Instagram Reels to grow your business

Instagram Reels has been one of the best ways to get more reach for your content on the platform. Compared to TikTok, the video-sharing network gives users a great number of tools to cut and edit videos with text, music, stickers, and so on.  The one billion monthly active users on Instagram have already embraced it which means that If Reels is not in your business’s radar yet, it is time to give it a second thought. 

Instagram Reels can be seen even for those who don’t follow your business account which is an opportunity to attract new audiences. Remember that Instagram users who watch your Reels can become a  follower and a follower can turn into a customer. 

But these aren’t the only reasons why you should consider using the feature. Reels can be the right platform to grow your brand. Using its tools you can educate your audience, showcase your business’s values and personality. In other words, you will be able to differentiate your products and services from your competitors. 

Marketing Professionals put together a quick guide that shows you in three steps to create good content for Instagram Reels and get a good number of views. 

1. Start your video with a special catch

Your audience needs to be hooked or they won’t watch it.  When recording a Reels try to record your team or your service in an authentic way. Fun and visually appealing content with an exciting background are the way to engage with users.

2. Your Reels needs to be short and fresh

If your video is too long, nobody will watch it.  Don’t forget that the whole point of the content is to get them to follow your Instagram account  for more content. With that said, remember that your Reels content needs to be bite-sized.

3. Share your Reels in your Story

Give your current followers the chance to watch your content as well. 

Step up your Instagram video marketing using Reels. Start creating short videos now and build a bigger audience. You could use Reels to publish short tutorials, behind-the-scenes videos and  showcase products. Don’t hesitate to reach out to us in case you need a hand to create Instagram Reels that engage with your audience.  We are here to help.